Identify and select cross-industry partners that are complementary and that would be good to have on board. Make your choice based on the ideas regarding the value proposition or value stream.

  • An attractively defined value proposition or value stream connected to the shared vision and mission
  • Your own network of people and organizations
  • A longlist and eventual selection of key partner stakeholders who can work independently on the shared vision/mission and (part of) the value proposition/value stream


  1. Make sure to select enough potential partners. After all, it's important to have a well-balanced, cross-industry, autonomous, creative, holistic, open-minded, interested, but especially powerful and complementary group of partners.
  2. Lay a solid foundation for the project by agreeing on the partnership and deciding which project to tackle.
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