Frame and define a broad and inspiring challenge that surpasses your own industry. This challenge should be in line with the opportunities you and your partners discovered while scanning and screening the market.

  • A shared vision and mission, protected and endorsed by a group of cross-industry partners
  • An attractively defined value proposition or value stream, linked to the shared vision and mission


  1. Both you and your partners individually look for value opportunities. These should be based on the shared vision and mission which you developed together during the inspiration phase.
  2. Assemble the input and talk about the opportunities. This allows you to define a value proposition or value stream that is, first, in line with your shared vision and mission, and second, valuable for you and your partners (both existing and new ones).
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