Tips & tricks

  1. Giving people a challenge implies the need to prove that something will actually happen with their ideas. Brainstorming for the sake of brainstorming is very demotivating. Therefore, it is important to come up with concrete value propositions that are achievable as well as beneficial.
  2. It is key to understand the organizational environment and your position within it. Analyze your own specific strengths and weaknesses in the light of a possible partnership.


  • Interview and discussion
    Call to action: interview three people from your own network or organization. Discuss the output of the inspiration phase and reflect on how a possible partnership could be valuable for your organization.
  • Value proposition
    Clearly define the value proposition of the solution you intend to offer. Putting it in a sentence makes it easier to remember. E.g.: for (target customer) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (explanation of benefit).
  • Issues and efforts
    Get insight into the issues the different partners will have to deal with, and the efforts that are required from them.
  • Constructive dialogue
    There are four building blocks to a constructive dialogue.
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